商务礼仪英语ppt

篇一：商务礼仪的英语 论文

泉 州 师 范 学 院

毕 业 论 文

Etiquette on Business Intercourse

谈商务交际中的礼仪

Abstract: With the development of the society, businessmen face more and more exchanges and competition. Every enterprise must experience cooperation and competition. There is a saying that for a successful business enterprise, 18% of success demands profession technique, 82%demands valid of social interaction of communication. Establishing a good image in business activities and handling public relationship well in distracting environment have become the basic requirements of improving their competitiveness and better cooperation. Therefore, good business etiquette is an important means to establish mutual respect, trust friendly and good cooperative relations with other businessmen.

In addition, business etiquette is the basic standard principle in society and it also is necessary for businessmen to understand and master it when they deal with other bussinessmen. The levels of etiquette which people present directly reflect the qualities of the modern civilizations in his time as well as the symbol of the business organization?s images. So the businessmen should pay much more attention on the etiquette of the business intercourse， includes the etiquette of business receptions, the etiquette of business invitations, the etiquette of business entertainments, the etiquette of business visitations and the etiquette of presenting gifts. However，in the business activities，different nations have different values and orientation. Also in business culture, different countries have different customs, different etiquette habits, etc. Moreover, the business etiquette is influenced by different culture and customs, it is not enough to learn the business etiquette, we should also understand and respect different cultural context, keeping firmly in mind the customers? the taboo topic, only by which can promote business communication effectively.

Key words: Business intercourse Business etiquette Culture

【摘要】

随着社会的发展，企业面临越来越多的交流和竞争。合作与竞争，是企业的必行之路。俗说，一个成功的企业，18％需要专业技术．82％需要有效的人际。在商务活动中树立良好的形象，在纷杂的环境下更好的处理公共关系，已经成为提高自身的竞争力和更好的合作洽谈效果的基本要求，因此具有良好的商务礼仪更是建立双方相互尊重，信任，宽容，友善的良好合作关系的重要手段。在商务交往中，商务礼仪是社会的基本准则，也是商业界人士在处理与他人的关系必备的。一个人的礼仪水平直接反映他所处的那个现代文明的素质，也反映一个商业组织的形象,因此商业界的人士在商务交往中应该更加注意商务接待礼仪，商务邀请礼仪，商务娱乐礼仪，商务拜访礼仪和礼品馈赠与接受这些商务礼仪。但是，在商务活动中不同民族对于不同价值观念有不同取向，在商务文化中，不同国家有不同的风俗习惯、不同的礼仪习惯等，而且商务礼仪也会受到不同国家的文化，风俗的影响，所以仅仅知道这些商务礼仪是往往不够的，我们也应了解，尊重不同的文化背景，牢记顾客禁忌的话题将能有效促进商务交流。

【关键词】

商务往来, 商务礼仪, 文化

Content

Introduction ................................................................................................................................... 1

1. An overview of etiquette on business intercourse ................................................................... 1

1.1The function of business etiquette....................................................................................... 2

1.2The types of business intercourse........................................................................................ 2

2. Etiquette of business reception ................................................................................................. 2

2.1 The behavior of reception personnel ................................................................................. 3

2.2 The etiquette of introduction .............................................................................................. 3

2.3 The etiquette of shaking hands .......................................................................................... 4

2.31 The occasion and object of shaking hands ................................................................ 4

2.32 The strength of shaking hands ................................................................................... 5

2.33 The taboos of shaking hands ...................................................................................... 5

2.4 The etiquette of exchanging cards ..................................................................................... 5

2.5 The etiquette of guiding people .......................................................................................... 7

3. Etiquette of business visit ......................................................................................................... 7

3.1. Making an appointment in advance ................................................................................. 7

3.2. Paying attention to appearance and behavior ................................................................. 8

3.3. Preparing cards .................................................................................................................. 8

3.4. Visiting customers .............................................................................................................. 8

3.5. Controlling the time of business visit ................................................................................ 9

4. Etiquette of presenting gifts in business activities .............................................. ……………9

4.1 Who- the object of receiving gifts .................................................................................... 10

4.2 Where- the place of presenting gifts ................................................................................ 10

4.3 When-the time of presenting gifts .................................................................................... 10

4.4 Which-how to present gifts ............................................................................................... 11

4.5 What -the choices of gifts .................................................................................................. 11

4.6. Etiquette of accepting gifts .............................................................................................. 12

4.61 Behaving naturally and gracefully .......................................................................... 12

4.62 Expressing gratitude .................................(转载于:www.zaIdian.cOM 在点 网)................................................................ 12

Conclusion .................................................................................................................................... 12

Bibliography ................................................................................................................................ 13

Acknowledgment ......................................................................................................................... 14

Introduction

As the Chinese economy is developing rapidly, the intercourse between countries is also becoming frequent little by little. Facing the fierce competition of business, a lot of businessmen wish to make more partners know about the reputation of companies and have a leading role in competitive business society. In order to build a good image and get more deals, companies should take the business etiquette of business intercourse into consideration and respect different culture backgrounds , such as the etiquette of business reception, the etiquette of business visit, the etiquette of presenting gifts in different countries.

In general, it is likely to have business intercourse with people who come from different countries or have little common in with their customs, religions and other factors. To some degree, these factors will cause a significant effect on business etiquette. With a view to reduce the chance of being misunderstood and leaving both of parties in the embarrassed position on business intercourse ,show our sincere respect for and leave an good impression on cooperators, we should be aware of the importance of different business etiquette in different countries. Owing to the development of economy and the intercourse between different regions or countries, we are in urgent need of learning different business etiquette in business intercourse. This paper will mainly tell something important about business etiquette in business intercourse. Having a good command of the different business etiquette of different countries is closely related to whether we can have the big opportunity to build a good communication relationship with our cooperators. By learning and obeying a variety of business etiquette on different business occasions and in different countries, we can establish rather long-term relationship with our business partners who come from different countries.

1. An overview of etiquette on business intercourse

In modern commodity and market economy, business intercourse has become very common, therefore every of us should know and learn some knowledge about etiquette of business intercourse in different countries. However, the content of business intercourse is extremely abundant and the range is very extensive. The knowledge about etiquette of business intercourse is rather abundant, because each country has its own special etiquette.

The etiquette of business intercourse is a standard etiquette which is usually used in dealing with the relationship of business intercourse. In business intercourse, each of us should show respect for people by means of observing some rules which are established by people through social practices. The process of business etiquette is to tell us what we can do and how we should do in communicating with others. If we do in a decorous way, we will build a long and pleasant relationship with our future clients and customers. Putting yourself in other?s shoes is a basic principle which is not only used in business intercourse, but also in making friends in our daily work and life.As a result, learning and using business etiquette represent people?s inner 1

篇二：英语 商务礼仪

毕 业 论 文

(2012届)

题 目： The Role of Etiquette in Business Negotiation

系 部：经济管理系

专 业： 商务英语

班 级： 09 商务英语(3)班

学生学号： 0909010319

学生姓名：

指导教师：

完成时间： 2012年3月

The Role of Etiquette in Business Negotiation

Abstract: Looking through the history and trend of the development of modern business, the reason for a company to occupy a bigger share of the market and grow quickly among the tough competition is the good commercial etiquette and the skills f commercial negotiation, that’s because all these things will be significant for establishing a good corporate image, improving the competitiveness of enterprises and deepening the trust and friendship of collaborators, so as to get more profit. The good commercial etiquette can also be one of the most important guarantees of a successful business negotiation. This thesis will elaborate the proposition from three aspects including the connotation of etiquette and business negotiations, how to grasp negotiation skills of etiquette and the importance of business etiquette.

Key Words: Etiquette; business negotiations; effect

Content

I. Introduction ...................................................................... 错误！未定义书签。 II. Meaning and relationship of etiquette, business etiquette and business

negotiation ............................................................................................................. 1

2.1. The meaning of etiquette .......................................................................... 1

2.2. The meaning of business etiquette ........................................................... 1

2.3The meaning of business negotiation ......................................................... 2

2.4The relationship between etiquette and business negotiations .................. 2

III. Business negotiations to the requirements of etiquette ................................... 2

3.1. Pre-negotiation preparation stage etiquette .............................................. 2

3.1.1. Negotiation time determination ...................................................... 2

3.1.2. Venue determination ........................................................................ 3

3.1.3Negotiators determine ....................................................................... 3

3.1.4Etiquette of negotiators ..................................................................... 3

3.1.5 The protocol of the negotiation procedure. ...................................... 4

3.2. The etiquette of the negotiators in the negotiation ................................... 4

3.2.1 Opening stage ................................................................................... 4

3.2.3Express stage ..................................................................................... 5

3.2.4Contest stage ..................................................................................... 5

3.2.5Compromise stage ............................................................................. 5

3.3. The signing ceremony after negotiation. .................................................. 6

IV. Case.................................................................................................................. 6

4.1. Case1 ........................................................................................................ 6

4.2. Case2 ........................................................................................................ 7

V. The impact of the etiquette in the commercial negotiations ............................. 8

5.1. Business etiquette's impact on communication........................................ 8

5.2. Business etiquette's impact on image ....................................................... 8

5.3. Business etiquette's impact on coordination ............................................ 9

Conclusion ............................................................................................................. 9

Bibliography ........................................................................................................ 11

I.

Introduction

With the development of society, the progress of the times and the acceleration of economic globalization, good manners at work and in life play an increasingly important role. Especially in the modern business activities, etiquette for negotiation success plays a foundation role, staff level of etiquette is representing company image, and good company image is the most direct social benefits, therefore, for every business person, good etiquette standard is a compulsory subject.

II. Meaning and relationship of etiquette, business etiquette and

business negotiation

2.1. The meaning of etiquette

Etiquette refers to people contacts in the community due to the historical traditions, customs and habits, religious beliefs, the trend of the times and other factors and form, both recognized by the people, for the people of compliance, is for the purpose to establish harmonious relationship with the various exchanges request code of conduct and norms. Can be roughly divided into chief etiquette, business etiquette, service etiquette, social etiquette, etiquette and other five branch.

2.2. The meaning of business etiquette

Business etiquette is self-explanatory commodity circulation of various economic behavior should follow a series of etiquette. It mainly includes the trading activities of enthusiasm to receive a client, how to get to trade negotiations, how to successfully promote their products, to solemnly held various business ceremony, how to properly solve business disputes, etc. Business etiquette is reflected in the commercial activity behavior criterion of mutual respect.

篇三：商务英语PPT

We now need a propaganda about milk ads, please show me?

经理：我们现在需要宣传一个关于牛奶的广告，请大家发表一下看法？

Wait for me, I look at the last year the brand propaganda way.

市场调查员：等我一下，我看看去年这个品牌的宣传方式。

Well well, give you a few minutes of time!

经理：恩恩，给你几分钟时间！

According to my observation, only physical can attract people's attention. 销售员：根据我的工作观察，只有实物才能吸引人的眼球。

The only represent your personal opinion, many advertisements are very good. 广告策划：那只代表你的个人看法，很多广告都很不错的。

I need every one of you put a different point of view.

经理：我需要你们每个人提出不同的观点。

Can be a lot of people know and don't be ignored, such as: TV commercia 广告策划：能被很多人知道并且不被忽略的，如：TV commercial

But it's a waste of money.

经理：但是他很浪 费钱。

Interrupt interference once, many companies use television advertising propaganda of milk

市场调查员：打扰一下，很多公司宣传牛奶采用电视的广告

It is easy to remember, and very interesting.

广告策划：很容易被记住，并且很有趣味性。

I think we can do the activity, free prelibation

销售员：我认为可以现场做活动，免费试尝

That's a good idea, first let the public identity of our products taste

经理：这个主意不错，首先让大众 认同我们的产品味道

Fire the product awareness, we need to mass media

广告策划：打响产品知名度，我们需要大众媒介

Now a lot of product safety problems, we can promote our green products, through the newspapers.

市场调查员：现在很多产品安全有问题，我们可以推广我们的绿色产品，通过报纸。 This can save a lot of money, that's a good idea.

经理：这样可以节约很多的钱，这个主意不错。

But like this easy to ignore the public

广告策划：但是这个样子容易被大众忽略

But this can put more money in the field activities.

销售员：但是这样可以把更多的钱用在现场活动上。

The activity is very important but propagation range is small

广告策划：现场活动很重要但是传播范围很小

Put your money in more important place is not good?

销售员：把钱用在更重要的地方难道不好吗？

Although it is very important, but we are the first to let more people know our new products

广告策划：它虽然很重要，但是我们首先要让更多的人知道我们的新产品

We can't get rich quick

销售员：我们不能急功近利

You get me wrong, we need from long-term benefits.

广告策划：你误解我的意思，我们需要从长远利益来看。

Especially harmful food a lot of time

市场调查员：特别是有害食品很多的时候

on boon, we more need careful consideration

经理：恩恩，我们更加需要谨慎考虑

Well well, we will consider

（广、销、市）：恩恩 ，我们一定会好好考虑

After you back, no one give me to write a report

经理：你们回去之后，没人给我写一份报告

Well well

（广、销、市）：恩恩

Before the meeting tomorrow to me.

经理：在明天开会之前给我。

no problem

（广、销、市）：没问题

All good things, more diversity

经理：各位幸苦了，散会

Wide: and to cancel the appointment.

Pin: my girlfriend will not be angry with her.

City: I like to work overtime, very substantial.

（广、销、市）（广：又要取消约会。销：我女朋友肯定会生气没有陪她。市：我就喜欢加 班，很充实。）

hahaha

（广、销、市）：哈哈哈