商务礼仪英语论文

篇一：商务礼仪的英语 论文

泉 州 师 范 学 院

毕 业 论 文

Etiquette on Business Intercourse

谈商务交际中的礼仪

Abstract: With the development of the society, businessmen face more and more exchanges and competition. Every enterprise must experience cooperation and competition. There is a saying that for a successful business enterprise, 18% of success demands profession technique, 82%demands valid of social interaction of communication. Establishing a good image in business activities and handling public relationship well in distracting environment have become the basic requirements of improving their competitiveness and better cooperation. Therefore, good business etiquette is an important means to establish mutual respect, trust friendly and good cooperative relations with other businessmen.

In addition, business etiquette is the basic standard principle in society and it also is necessary for businessmen to understand and master it when they deal with other bussinessmen. The levels of etiquette which people present directly reflect the qualities of the modern civilizations in his time as well as the symbol of the business organization?s images. So the businessmen should pay much more attention on the etiquette of the business intercourse， includes the etiquette of business receptions, the etiquette of business invitations, the etiquette of business entertainments, the etiquette of business visitations and the etiquette of presenting gifts. However，in the business activities，different nations have different values and orientation. Also in business culture, different countries have different customs, different etiquette habits, etc. Moreover, the business etiquette is influenced by different culture and customs, it is not enough to learn the business etiquette, we should also understand and respect different cultural context, keeping firmly in mind the customers? the taboo topic, only by which can promote business communication effectively.

Key words: Business intercourse Business etiquette Culture

【摘要】

随着社会的发展，企业面临越来越多的交流和竞争。合作与竞争，是企业的必行之路。俗说，一个成功的企业，18％需要专业技术．82％需要有效的人际。在商务活动中树立良好的形象，在纷杂的环境下更好的处理公共关系，已经成为提高自身的竞争力和更好的合作洽谈效果的基本要求，因此具有良好的商务礼仪更是建立双方相互尊重，信任，宽容，友善的良好合作关系的重要手段。在商务交往中，商务礼仪是社会的基本准则，也是商业界人士在处理与他人的关系必备的。一个人的礼仪水平直接反映他所处的那个现代文明的素质，也反映一个商业组织的形象,因此商业界的人士在商务交往中应该更加注意商务接待礼仪，商务邀请礼仪，商务娱乐礼仪，商务拜访礼仪和礼品馈赠与接受这些商务礼仪。但是，在商务活动中不同民族对于不同价值观念有不同取向，在商务文化中，不同国家有不同的风俗习惯、不同的礼仪习惯等，而且商务礼仪也会受到不同国家的文化，风俗的影响，所以仅仅知道这些商务礼仪是往往不够的，我们也应了解，尊重不同的文化背景，牢记顾客禁忌的话题将能有效促进商务交流。

【关键词】

商务往来, 商务礼仪, 文化

Content

Introduction ................................................................................................................................... 1

1. An overview of etiquette on business intercourse ................................................................... 1

1.1The function of business etiquette....................................................................................... 2

1.2The types of business intercourse........................................................................................ 2

2. Etiquette of business reception ................................................................................................. 2

2.1 The behavior of reception personnel ................................................................................. 3

2.2 The etiquette of introduction .............................................................................................. 3

2.3 The etiquette of shaking hands .......................................................................................... 4

2.31 The occasion and object of shaking hands ................................................................ 4

2.32 The strength of shaking hands ................................................................................... 5

2.33 The taboos of shaking hands ...................................................................................... 5

2.4 The etiquette of exchanging cards ..................................................................................... 5

2.5 The etiquette of guiding people .......................................................................................... 7

3. Etiquette of business visit ......................................................................................................... 7

3.1. Making an appointment in advance ................................................................................. 7

3.2. Paying attention to appearance and behavior ................................................................. 8

3.3. Preparing cards .................................................................................................................. 8

3.4. Visiting customers .............................................................................................................. 8

3.5. Controlling the time of business visit ................................................................................ 9

4. Etiquette of presenting gifts in business activities .............................................. ……………9

4.1 Who- the object of receiving gifts .................................................................................... 10

4.2 Where- the place of presenting gifts ................................................................................ 10

4.3 When-the time of presenting gifts .................................................................................... 10

4.4 Which-how to present gifts ............................................................................................... 11

4.5 What -the choices of gifts .................................................................................................. 11

4.6. Etiquette of accepting gifts .............................................................................................. 12

4.61 Behaving naturally and gracefully .......................................................................... 12

4.62 Expressing gratitude ................................................................................................. 12

Conclusion .................................................................................................................................... 12

Bibliography ................................................................................................................................ 13

Acknowledgment ......................................................................................................................... 14

Introduction

As the Chinese economy is developing rapidly, the intercourse between countries is also becoming frequent little by little. Facing the fierce competition of business, a lot of businessmen wish to make more partners know about the reputation of companies and have a leading role in competitive business society. In order to build a good image and get more deals, companies should take the business etiquette of business intercourse into consideration and respect different culture backgrounds , such as the etiquette of business reception, the etiquette of business visit, the etiquette of presenting gifts in different countries.

In general, it is likely to have business intercourse with people who come from different countries or have little common in with their customs, religions and other factors. To some degree, these factors will cause a significant effect on business etiquette. With a view to reduce the chance of being misunderstood and leaving both of parties in the embarrassed position on business intercourse ,show our sincere respect for and leave an good impression on cooperators, we should be aware of the importance of different business etiquette in different countries. Owing to the development of economy and the intercourse between different regions or countries, we are in urgent need of learning different business etiquette in business intercourse. This paper will mainly tell something important about business etiquette in business intercourse. Having a good command of the different business etiquette of different countries is closely related to whether we can have the big opportunity to build a good communication relationship with our cooperators. By learning and obeying a variety of business etiquette on different business occasions and in different countries, we can establish rather long-term relationship with our business partners who come from different countries.

1. An overview of etiquette on business intercourse

In modern commodity and market economy, business intercourse has become very common, therefore every of us should know and learn some knowledge about etiquette of business intercourse in different countries. However, the content of business intercourse is extremely abundant and the range is very extensive. The knowledge about etiquette of business intercourse is rather abundant, because each country has its own special etiquette.

The etiquette of business intercourse is a standard etiquette which is usually used in dealing with the relationship of business intercourse. In business intercourse, each of us should show respect for people by means of observing some rules which are established by people through social practices. The process of business etiquette is to tell us what we can do and how we should do in communicating with others. If we do in a decorous way, we will build a long and pleasant relationship with our future clients and customers. Putting yourself in other?s shoes is a basic principle which is not only used in business intercourse, but also in making friends in our daily work and life.As a result, learning and using business etiquette represent people?s inner 1

篇二：英语系经典论文_商务礼仪 Bisness Etiquette

论文题目 A Study of English Majors’ Business Etiquette Competence in Dalian Neusoft Institute of Information

A Study of English Majors’ Business Etiquette Competence in Dalian Neusoft Institute of Information

By Supervisor:

Northeastern University Neusoft Institute of Information

May 2011

毕业设计（论文）任务书

I

A Study of English Majors’ Business Etiquette

Competence in Dalian Neusoft Institute of

Information

Abstract

Chinese people have always been well-known as the nation of ceremonies. During the historical evolution of Chinese culture, etiquette plays a positive driving role. With the growth of China?s international status and exchanges, Chinese students are likely to face the opportunity of communicating with people from different cultural backgrounds. While during the process of social contact at home and abroad, for those students who majored in business English should not only have the necessary professional knowledge and language skills, but have to understand the international practice and learn the rules and norms of how to socialize with others in harmony, which is , often called, business etiquette. The good business etiquette can help to establish a good personal image, specify our daily social behaviors, and also enable enterprises obtain more business opportunities. Therefore, the study of business etiquette and its cultivation cannot be ignored.

My study, through a questionnaire, explores the Neusoft English majors? current understanding of business etiquette. Through the analysis, we can understand the importance of business etiquette, the role of business etiquette study and the positive effect of social adaptability brought from business etiquette. Thus, it provides the certain basis for developing our school?s business etiquette teaching and strengthening our students? business etiquette ability and cultivation. It also has the real value for the school to cultivate and achieve high-quality and application-oriented talents in the future.

This paper is divided into five parts, introduction, literature review, methodology, results and discussion, and the conclusion. The first part is the introduction of this research. The

second part mainly introduces the theory and previous studies related to this field. The third part is to introduce the methodology used in this investigation.

The forth part, through data analysis, discusses the Neusoft English majors? understanding of business etiquette. The last part summarizes the main findings and points out the implications and limitations of this study.

Key words: business etiquette, Neusoft English majors, investigation, ability and cultivation

篇三：中西方商务礼仪(英文)

Different Business Etiquette between China and the

West

I. Introduction

Business etiquette is a kind of civilization accumulation of human being.It becomes fixed during the business communication, being handed down from generation to generation. It is also a kind of standard behavior observed by the businessmen in their communication. Different countries have different culture traditions, so their business etiquette is also different from one another. There are great cultural differences between the cultural cores of Confucian in China and the cores of Christian in the West, which leads to some differences in the business etiquette between China and West.

II. The Influence of Cultural Differences on Business Etiquette Differences Between China and the West

Generally speaking, the differences on business etiquette between China and the West are influenced by several cultural factors, such as values, view of time, view of space, view of diet, verbal habits and nonverbal. The paper mainly focuses on time and space approach.

2.1 From the approach of time

Thoreau once said,“If a man does not keep pace with his companions, perhaps it is because he hears a different drummer.”Now, we use the phrase “the beat of a different drummer”to explain any different pace of life. The attitudes toward time vary from culture to culture. And it is understandable that people of different cultures hold different views toward time. When it comes to international business, the view of time can be divided into two types, such as monochromic time and polychromic time. Countries that follow monochromic time perform only one major activity at a time, while countries obeying polychromic time perform several activities simultaneously. (Jeanette S. 113)

The United States is a monochromic culture. In monochromic culture, time is regarded as something tangible. Time is seen as linear and manageable. Therefore, people concentrate on the task at hand, taking time commitments seriously and being accustomed to short-term relationships. For example, in the West, time is a kind of

precious and limited resource. The business people attend the business meeting on time. If someone was late, he would be considered to be lack of honesty. And the U.S. business people always expect to solve their business problems within twenty to thi

rty minutes. In monochromic cultures, it is considered a rude to do two things at once, such as reading a journal in a meeting or answering the telephone while someone is in your office. Schedules and keeping appointments are consistent with value of people in monochromic cultures.

Chinese people are typical example of polychromic cultures. Chinese people are well adapted to doing several things at once and do not mind interruptions. In their opinion, people are more important than schedules to members of polychromic cultures. Their lifestyle is less organized than that of monochromic people. In their eyes time is just like a circle that does not have the end. So Chinese people are highly distracted and subject to interruptions. They consider time to be casual and flexible. For example, to most Chinese today, time simply flows from one day to the next. If a job is not done today, maybe it will be done the next day or the next. And the business meeting would generally last for several hours.

Compared with the Westerners, few Chinese equate time with money. When foreign businessmen arrive in China, most Chinese will make them settle down in hotels and give them an opportunity to rest up. Because Chinese do not expect them to immediately rush into business. However, generally this arrangement will be politely but firmly rejected by visitors. When Chinese are involved in international business, they will get familiar with the Western concept“time is money”. But they do not automatically relate it to the pace of business.

Besides, Chinese do not pay much attention to the appointment. Sometimes even if there is an appointment, the Chinese would not stick to it seriously. When people of different cultures interact, misunderstandings often arise as a result of different time view. For instance, in the Western countries, the business contact would be pre-arranged within three to four weeks. Business people pre-arrange the business contact at least two weeks in America. The appointment is holy to Americans. In the business communication, if someone asks to have a business contact at the last

minute, he will be considered to make trouble or insult the others. On the contrary, the Chinese people pay more attention to relationship. In their business activity, if there is an important person need to be contacted, they could cancel the primary appointment to meet him. It is unacceptable to American business people. This example shows the cultural differences in time sense between China and the West. And it becomes increasingly important as modern business communications put more and more businessmen in daily contact. If we are to avoid misunderstanding, we need to know better about our own cultural biases and those of others. (Wen Yaoqing, 127)

2.2 From the approach of space

Space, is the physical distance between people when they are interacting. It is deeply influenced by culture. When people are having a conversation, the distance between them changes dramatically from one culture to another.

Generally speaking, there are four zones when U.S. people interact: the intimate zone, the personal zone, the social zone, and the public zone. The intimate zone, less than 0.46 meters, is reserved for a close friend. And it appears briefly when the business colleagues shake hands. The personal zone, from 0.46 meters to 1.2 meters, is used for giving instructions to someone in an office. The social zone, from 1.2 to

3.6 meters, is used for impersonal and formal business meeting. The public distance, over 3.6 meters, is the most formal zone. (Lillian H. 83)

Americans tend to need more spaces than Chinese. When having a conversation with Chinese, Americans will back away for the Chinese partner is standing too close. Standing too close to someone in the United States may leave a bad impression on the others, as it implies the person is upset, overbearing, or he is making sexual advances. These negative positions should be avoided in the United States. In China, people prefer to stand close to each other and they think it is a normal and friendly way to communicate with each other.

Besides, the arrangement of desks, chairs, and conference table also feature the different styles of communication. When the United States people are conversing, they prefer the face-to-face arrangement of chairs whereas the Chinese prefer side-by-side arrangement. They like this arrangement because they could avoid direct

eye contact through it.

IV. Conclusion

With the globalization of the world economy, organizations are culturally diverse in handling all kinds of business activities, especially multinational cooperation. More and more business people have become aware of the strong impact from culture. And they should have a good understanding of the other business etiquette culture beforehand, which is beneficial for both sides of the business people. Only in this way will it be possible for them to expand their business and make it more prosperous.