商务礼仪的重要性英文
篇一：商务礼仪的重要性
商务礼仪的重要性
CIS是“Corporate ldentitySystem”的英文缩写，一般译为企业识别系统。所谓的CIS系统就是一个企业为了塑造自身的形象，将企业的经营理念、经营行为、视觉形象、听觉形象以及一切可感受的形象实行统一化标准化与规范化的科学管理体系。CIS系统是公众辨别与评价企业的依据，是凸显企业的个性和精神，在经营和竞争中赢得公众认同的有效手段。而建立和维系CIS系统尤其需要注重商务礼仪。
以黄色M字为标志的麦当劳在世界各地拥有6500多家连锁店，是世界上最大的饮食企业。麦当劳在美国现代社会中具有强烈的存在意义，其企业理念是Q、S、C，即优质(Quality)、服务(Service)、清洁(Clean)。
优质，麦当劳的品质管理十分严格，食品制作后超过一定时限，就舍弃不卖，这并非是因为食品腐烂或食品缺陷，麦当劳的经营方针是坚持不卖味道差的食品，这种做法重视品质管理，使顾客能安心享用，从而赢得公众的信任，建立起高度的信誉。这也是一种礼仪，就好比你家招待客人怎么能用隔夜饭一样的道理。
服务，包括店铺建筑的快适感、营业时间的设定、销售人员的服务态度等。在美国，麦当劳的连锁店和住宅区邻接时，就会设置小型的游园地，让孩子们和家长在此休息。“微笑”是麦当劳的特色，所有的店员都面带微笑，活泼开朗与顾客交谈、做事，让顾客觉得亲切，忘记了一天的辛劳。
清洁，麦当劳要求员工要维护清洁，并以此作为考察各连销店成绩的一项标准，树立麦当劳“清洁”的良好形象。
最为重要的是，麦当劳不单确立这些理念，关键在于理念实施得非常彻底，为了达到这个目的，麦当劳进行员工的教育、发行编制相当完备的行动手册，同时，还完成了非常优秀的视觉识别设计。这是麦当劳之所以成功的重要原因。
3、商务礼仪协调和谐人际关系
在商务活动中，随着交往的深入，双方可能都会产生一定的情绪体验。它表现为两种情感状态：一是感情共鸣，另一种是情感排斥。礼仪容易使双方互相吸引，增进感情，导致良好的人际关系的建立和发展。反之，如果不讲礼仪，粗俗不堪，那么就容易产生感情排斥，造成人际关系紧张，给对方造成不好的印象。
其实商务运作中最重要的客人是回头客，还没有哪家公司可以通过只做一单就能维系发展的，当然骗子行当和黑店例外。据相关权威资料统计，老客户所产生的销量是新客户的15倍以上。一个老客户通过口碑宣传平均会影响他周边25个潜在消费者。有足够量的回头客才能维系企业和品牌的稳定成长，利润也就会稳定增长。而与此同时，数据表明，另外开发一个新客户的成本是维护一个老客户的5倍左右。
回头客的成本优势如此凸显，那么怎么赢得回头客呢？最常用的当然是薄利多销，但一个企业追求利润最大化，不可能靠简单的薄利多销来维系利润的最大化，那么这时候商务礼仪的合理运用就起到了关键性的作用。这样的例子在商务运营中比比皆是。
中国几乎所有的“百年老店”之所以发家壮大，靠的绝对不是独特的差异化的产品，因为这些产品几乎都是同质化的大众产品；也不是靠成本优势、资金优势，而是靠所谓的“人品”发家——“商道即人道”此言起码在中国市场是至理名言。
其实，这里说的“人品”并不是与生俱来的性格，而是经营者通过商务礼仪技巧让消费者形成的“诚信经营”、“特色服务”等等诸如此类的商务印象。
4、商务礼仪可以传递有效价值信息
礼仪是一种信息，通过这种信息可以表达出尊敬、友善、真诚等感情，使别人感到温暖。在商务活动中，恰当的礼仪可以获得对方的好感、信任，进而有助于事业的发展。
“以价值为基础”的销售工具让销售人员能够以最有效的语言、货币术语与顾客进行交流，展示自己的价值优势。
现在商业竞争是个同质化的时代，许多行业的商家都发现，自己面临着一个充满挑战性的销售环境，销售周期延长、价格压力增大、利润减少等。在这种情况下，供应商需要向消费者传递一个明确的信息——自己能比竞争者提供更多的价值。为了做到这一点，他们必须：第一，测算自己所传递的价值，并与竞争对手作比较；第二，以强有力的方式向客户展示自己的价值。
而要很好的展示自己的价值，传递这个有效的信息就需要注意商务礼仪。
企业和顾客之间的沟通问题，要做到“人性”和“价值”，在金字塔顶的人类需求和普遍真理只有以下几组关键词——第一层次：“爱、幸福、快乐、友好、成功、美好”；第二层次：奋斗、珍惜、信任、努力、信仰、珍惜；第三层次：“健康、顺利、富裕、吃饱穿好、社会秩序”等——而这些不是产品创造的，而是通过人与人的交流，传递的一种信息。
这是放之四海皆准的真理，也是人类普遍的情感和价值观念，是金字塔塔尖的人类终极目标，同时也是商务运营不可回避的问题。
在中国，最直接、最有效的商务运营方式，直接谈“情感和价值”，这种手段屡试不爽，从“红桃K”到“脑白金”——我可以说，产品是一塌糊涂，但销售业绩确实让人妒忌——当然，你最后会问，他们为什么死了，或者为什么最后会死？答案很简单，他们传递了信息、展示了价值，却是用了最粗暴的方式执行的——广告，而不是口碑。
商务礼仪不是广告，而是从顾客情感体验上获取理解和认可，最终赢得销售。
你去全球任何一家“麦当劳”，都会享受几乎一样的商务接待方式：“您好”、“您有什么需要？”、“就这些了？您还需要其他的吗？”??这些语句不是服务员即兴发挥的，而是标准化的接待程序，只需要具有高中以上文化水平的服务生都能很好的掌握和运用。而这些看似简单的语句，可以创造价值。因为它体现了人类的一个基本需求：不单单是食物，而是我要被尊重。
商务礼仪就是如此重要，你可以说，它本身没有价值，没有成本，但它可以创造你想象不到的价值、利润，使企业获得成功。借用奥巴马访华刚刚说的话，它是一种“普世原则”；如果按胡锦涛书记的话来表达，商务礼仪是一种“软实力”。
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篇二：商务礼仪英语
A Study on International Commercial Etiquette and Its Significance
商务礼仪及其意义研究
学 号：
身 份 证 号：
姓 名：
院 系：外语学院
专 业：XXXXX
年 级：2008级
指导教师：xxx
CONTENTS
(TIMES NEW ROMAN 小三号加黑加粗)
INTRODUCTION????????????????????.1
CHAPTER ONE ABCCCCCCCC?????????????. 7
1.1 Abc???????????????????????. 7
1.2 Abc ???????????????????????.8
1.3 Abc????????????????????.???.9
CHAPTER TWO ABCCCCCCCC?????????????11
2.1Abc???????????????????????. 11
2.2Abc ???????????????????????12
2.3Abc???????????????????????.13
CHAPTER THREE?
CHAPTER FOUR?
?
CONCLUSION?????????????????????.
REFERENCES?????????????????????
内 容 摘 要
当今世界，各国之间交流频繁，礼仪之论不再局限在国内，而成了国际交往需要重视的问题。同时，不可否认的是因为各国价值观念，文化，历史背景的不同，在礼仪实践中也存在差异。没有一个统一的标准，这些差异，只有一些约定俗成的东西，大家都基本认同，在交往中共同遵守。所以从事国际交流，国际商务的人，不论是政治，经济，文化，军事哪个领域，对这些礼仪都要熟悉。
国际商务和涉外工作也已经不再是少数人的专利，而是成为越来越多人的职业选择。在这个“以人为本”的时代，如何在跨文化的交流中，尽可能地尊重他人，又充分维护自己的尊严，是一项非常重要而具有挑战意义的事情，而国际商务礼仪就是市场竞争和国际商务大环境中人们必备的一门知识。
本文对商务礼仪进行了明确的界定,对商务礼仪的内容与归属、特征与原则、功能与操作进行了系统的阐述,较为详细地论述了商务介绍与问候,迎送礼仪,宴请规则,谈判礼仪以及柬书礼仪,同时阐明了国际商务礼仪对于商务人员的重要意义。
Abstract
Nowadays different nations communicate frequently. Etiquette is becoming an important issue, which is not confined only in the domestic affairs. At the same time, the values vary from nations to nations, so does the practice of etiquette. There is not an acknowledged standard and it is only a set of established rules which are obeyed by all the people. Therefore, a business man should be familiar with all the protocols in all fields, such as politics, economics, and culture and military.
International business is no longer the privilege of the minority of people. More and more people prefer to go into business. In the era of human-oriented society, how to respect others and maintain one’s dignity becomes a challenge. International business etiquette is the basic knowledge which should be applied in the competition in the international business environment. .
This thesis gives a clear definition of commercial etiquette and systematically explains its contents, categorizations, features, principles, functions and practices. It illustrates the business introduction, greetings,welcoming guests, entertaining visitors, international business negotiation, practical business English writing in detail. It also shows the significance of the commercial etiquette.
INTRODUCTION
Business communication and business etiquette
In an era of globalization, understanding the basics of etiquette and protocol that is, the type of behavior that others expect of you in both informal and formal settings—is an important skill. It can instill an individual with confidence to handle almost any situation in any culture and allow a businessperson t concentrate on the deal at hand rather than worrying about such distractions as which fork to use or which hand to use for passing food. Without an understanding of the basics of etiquette and protocol, you risk coming off as a boorish Neanderthal. You may even put your company’s image at risk or risk potential failure in the formation of key business relationships that are vital to global success. Finally, a well-honed sense and appreciation of local customs etiquette and protocol can make you stand out in a competitive global market.
In order to comprehend the International Commercial Etiquette, we should find out the full contents of its activities.
Just as its name implies, the International Commerce indicates that there is only one purpose of commercial activities, that is, to realize, increase and convert the value. One sales its goods to the other to realize the market value of this production, at the same time, the value is increased in this process, therefore, the seller gains some profits, which will be conversed into the value form needed in the next commercial campaign, no matter it is cash, products or service, thus, makes preparation of the following commercial activity.
International Commercial is based on the approbation and reception of each other’s trade motivations between the bargainers. Especially nowadays, this kind of activity is an action in which both sides are voluntary and almost without any force to press on. Besides, this kind of commercial activity goes along under the condition of free trade all over the world. Therefore, in the atmosphere of international commerce, the traders have the same quality, intent and environment, as well as three
CHAPTER ONE
ABC
CONCLUSION
Increased globalization has been one of the most important developments in the past decade. The Internet has been instrumental in accelerating the growth of business across borders. The ability to effectively conduct business with tradin
篇三：商务礼仪 英文
Business negotiations etiquette
Abstract
Business etiquette is a manifestation of mutual respect of conduct in business activities. Core business etiquette is an act of criteria, used to constrain all aspects of our daily business activities. The central role of business etiquette is to reflect the mutual respect between people. As business leaders identity negotiators, in business negotiations should follow the etiquette of negotiations three elements that focus on instrumentation demeanor, attention to language arts, to comply with etiquette disciplines. In the event a successful business negotiation, negotiation etiquette is not necessarily comply with the success of the negotiations decision criteria. If you violate negotiations etiquette, but it will cause a lot of unnecessary trouble, even be a threat to reach an agreement
Key words:Business etiquette Business negotiations
Business negotiation, which means refers to negotiate in social life, the parties to meet their needs and safeguard their own interests, the two sides properly carried out to solve a problem. Business negotiations, is the negotiation of a transaction for the realization
of active buyers and sellers of goods or services on a variety of trading conditionsThe role of business etiquette in business negotiations
1.Regulate behavior in business dealings, people interaction, interaction, mutual cooperation. If you do not follow certain norms, the two sides on the basis of lack of collaboration. Among the many commercial specifications. Etiquette can make people understand what should be proud of what not to do, what to do and what not to do, and help determine the self-image, respect for others, to win the friendship.
2. Etiquette is an information transfer information, this information may be expressed by respected, friendly, sincere and so emotional, so that people feel warm. In business activities. Proper etiquette can get each other's goodwill, trust. Thus helps to develop their career.
3. Promote feelings in business activities, along with in-depth exchanges. The
two sides will probably have some emotional experience. It is expressed as the emotional state of two kinds: one empathy, another emotional rejection. Etiquette is easy to make mutual attraction, promote feelings, leading to the establishment and development of good relationships. Conversely, if not speak etiquette, vulgar, then it is easy to generate feelings of exclusion, resulting in interpersonal tensions. To each other creating a bad impression.
4. Establish the image of a man etiquette, it will establish a good personal image in front of everyone; members of an organization etiquette, it will establish a good image for your organization, won the public's admiration. In addition to a modern market competition beyond competitive products. Even more apparent in the image of the competition. One has a good reputation and image of the company or business, it is easy to gain the trust and support of all sectors of society, can be in an invincible position in the fierce competition. So, business people always pay attention to etiquette, both good qualities embodied individuals and organizations, but also the need to establish and consolidate a good image.
Business negotiations etiquette
(1)Business etiquette before preparing negotiations
1. Pay attention to the choice of the negotiations. The two sides agreed to negotiate the time to go through the party alone can not decide, otherwise it is rude. To select the most favorable time for one's own negotiations. Avoid mind at a low ebb when, after continuous hard work, the market is not conducive to their next negotiations.
2. Pay attention to the choice of the place of negotiations. Negotiating the best place to fight in their own familiar environment. If we failed to do, or at least should be selected in the two sides are not familiar with neutral venues. To carry out several rounds of negotiations, venue should turn swaps, to ensure fairness.
3. Preparation of negotiators. First, negotiators choice. Select negotiators to meet in the business etiquette of the principle of reciprocity, that is, one's own negotiators to negotiate with each other to represent the identity and position of a peer; secondly,
apparel choice negotiators. Men's best to wear a suit or tunic, skirt or suit ladies should wear formal clothing, etc., to each other in order to mature, full of sincerity impression.
4. Negotiations reception preparations. Negotiators from the shuttle, to place and time to negotiate arrangements, hotel reservations, dining and entertainment, the entire process must be carefully prepared, deliberately, always reflect the negotiation opponent's respect and courtesy, to show a good image of the company, lay the foundation for the success of the negotiations.
5.Ready to negotiate data. First, before the negotiations on the subject of negotiations, content, agenda fully prepared to draw up plans, objectives and the subject of negotiations. Secondly, a detailed collection and negotiations related materials, such as party strength, political and legal system and market themes, etc. Also, negotiators gather basic information, such as work experience, hobbies, social customs and other aspects of content.
(2)Etiquette In business negotiation
1.Negotiations seating etiquette. Business negotiations by the number of groups involved in the negotiations can be divided into bilateral negotiations and multilateral negotiations. Bilateral negotiations on multi-use rectangular table, usually host and guests sit opposite, each side. Negotiating table generally transverse to the door, guests sit door, back door and sit hosts. Sitting among the parties responsible person, in accordance with his position followed by the remaining staff sit around, based on respect for the principle of the right; multilateral sentenced to use more short rostrum, referring to the negotiations to set up a room facing the main entrance of the podium, then all other parties back to the main entrance, facing the podium were seated. Representatives of the parties came to speak in turn. In addition, subject to seating arrangements, the best place to seat and seat licensing arrangements hostesses be guided seats to avoid sitting in the wrong position.
2. Negotiations meet etiquette. First of all, pay attention to the beginning of the meeting etiquette. More formal negotiations occasions, etiquette rules introduced is first introduced high status. After the introduction of low status, in principle, if the
equal status, long after the first child's compliance. Was introduced to smile to indicate what should stand up and use some polite language, such as "Nice to meet you", "heard a lot" category. If equipped with business cards can be handed a timely manner. In addition, the attitude etiquette should also pay attention when they meet. Such as watching each other, eyes should stay in each other's eyes to the forehead of the Triangle area, make each other feel concerned about your attitude earnest and sincere. Gestures should be natural, especially not cross his arms over his chest, so there is a sense of frivolous arrogance.
3. Negotiations language etiquette. First, articulate. When negotiators to negotiate tight around the target, used some of the euphemistic language, encountered difficulties in the negotiations, requiring the flexibility to take appropriate emergency means out of the woods, as the other side asked to make a difficult question to answer immediately, you can look under the table, and then said: "I'm sorry, please wait accordance with the agreement, the need at this time to return a phone call to a friend.." so you will be able to multi-fight to one - consider the time clock; followed. Clever use of the silent language. With a smile and a nod, showing not understand when people confused agree unclear when such expressions such as: Finally, talk less and listen more. By listening, we can get a lot of valuable information to each other, understand each other intentions, find a solution to the problem.
4. Negotiations under field etiquette. Business negotiations not only confined to the conference table, the more difficult negotiations, the more the need to focus on private exchanges, which can not only compensate for the lack of a table, or even have an impact on the success of the negotiations. For example, when the negotiations very difficult times, in accordance with the appropriate etiquette, arrange some recreational activities, such as receptions, balls and call, and these contacts is what you ample opportunity to showcase the company's image. If we can win the goodwill of the other party, contribute to the success of the negotiations.
(3)Business etiquette final stage of negotiations
1. Signing ceremony. From the liturgy is concerned, when signing ceremony . Must be solemnly , seriously . One of the most notable was undoubtedly hold the
seating arrangement problem signing ceremony. One parallel is the most common time of the signing ceremony of bilateral form . Its basic approach is: signing table at the indoor side of the door horizontally . The ceremony was attended by all personnel of both side by side after the signing table, the two sides signed center staff sat side door , passenger side right hand side , the main party left. Second, the relative type, with parallel rows of seats signing ceremony is basically the same . The main difference between the two, but the relative style row seat to attend the signing ceremony of bilateral suite seats moved across the signatory . Third, the President of style, mainly applicable to multilateral signing ceremony. Their operating characteristics are: signature tables still in the room horizontally , I still need to sign in the face of the main entrance of the table , but have just one , and not fixed its seat occupant . When the ceremony , people of all parties , including the undersigned included, all should be back to the main entrance , facing seats on the signature Um . When signed , the parties signatory to the order prescribed should turn took seats at the table to sign the signature , then that should be returned to the original place table.
2. Gifts etiquette. After negotiations negotiators gifts. In addition to the desire to be friendly and deepen the friendship, the more important is the success of the cooperation congratulations. But the gift can not be rushed. In general, you want to determine the value of a gift or as a guest under the circumstances of each gift. Should pay attention to the actual meaning and emotional value of the gift, not worth. Also, pay special attention to each other's customs, does not violate each other's religious beliefs. In addition, European and American people give each other gifts of time, both sides must face himself open gift wrap, and expressed appreciation and sincere.
In short. With the development of society. Business etiquette has become a modern social and economic interaction is required. For business negotiation and other business associations have an important role, has become our traditional cultural inheritance and development of etiquette in business dealings. Famous etiquette expert Professor Jin Zhengkun said: "Courtesy is respect for others, respect for the instrument in the form of the foot." To better into the modern business dealings, we