商务礼仪英语版ppt
篇一：英语 商务礼仪
毕 业 论 文
(2012届)
题 目： The Role of Etiquette in Business Negotiation
系 部：经济管理系
专 业： 商务英语
班 级： 09 商务英语(3)班
学生学号： 0909010319
学生姓名：
指导教师：
完成时间： 2012年3月
The Role of Etiquette in Business Negotiation
Abstract: Looking through the history and trend of the development of modern business, the reason for a company to occupy a bigger share of the market and grow quickly among the tough competition is the good commercial etiquette and the skills f commercial negotiation, that’s because all these things will be significant for establishing a good corporate image, improving the competitiveness of enterprises and deepening the trust and friendship of collaborators, so as to get more profit. The good commercial etiquette can also be one of the most important guarantees of a successful business negotiation. This thesis will elaborate the proposition from three aspects including the connotation of etiquette and business negotiations, how to grasp negotiation skills of etiquette and the importance of business etiquette.
Key Words: Etiquette; business negotiations; effect
Content
I. Introduction ...................................................................... 错误！未定义书签。 II. Meaning and relationship of etiquette, business etiquette and business
negotiation ............................................................................................................. 1
2.1. The meaning of etiquette .......................................................................... 1
2.2. The meaning of business etiquette ........................................................... 1
2.3The meaning of business negotiation ......................................................... 2
2.4The relationship between etiquette and business negotiations .................. 2
III. Business negotiations to the requirements of etiquette ................................... 2
3.1. Pre-negotiation preparation stage etiquette .............................................. 2
3.1.1. Negotiation time determination ...................................................... 2
3.1.2. Venue determination ........................................................................ 3
3.1.3Negotiators determine ....................................................................... 3
3.1.4Etiquette of negotiators ..................................................................... 3
3.1.5 The protocol of the negotiation procedure. ...................................... 4
3.2. The etiquette of the negotiators in the negotiation ................................... 4
3.2.1 Opening stage ................................................................................... 4
3.2.3Express stage ..................................................................................... 5
3.2.4Contest stage ..................................................................................... 5
3.2.5Compromise stage ............................................................................. 5
3.3. The signing ceremony after negotiation. .................................................. 6
IV. Case.................................................................................................................. 6
4.1. Case1 ........................................................................................................ 6
4.2. Case2 ........................................................................................................ 7
V. The impact of the etiquette in the commercial negotiations ............................. 8
5.1. Business etiquette's impact on communication........................................ 8
5.2. Business etiquette's impact on image ....................................................... 8
5.3. Business etiquette's impact on coordination ............................................ 9
Conclusion ............................................................................................................. 9
Bibliography ........................................................................................................ 11
I.
Introduction
With the development of society, the progress of the times and the acceleration of economic globalization, good manners at work and in life play an increasingly important role. Especially in the modern business activities, etiquette for negotiation success plays a foundation role, staff level of etiquette is representing company image, and good company image is the most direct social benefits, therefore, for every business person, good etiquette standard is a compulsory subject.
II. Meaning and relationship of etiquette, business etiquette and
business negotiation
2.1. The meaning of etiquette
Etiquette refers to people contacts in the community due to the historical traditions, customs and habits, religious beliefs, the trend of the times and other factors and form, both recognized by the people, for the people of compliance, is for the purpose to establish harmonious relationship with the various exchanges request code of conduct and norms. Can be roughly divided into chief etiquette, business etiquette, service etiquette, social etiquette, etiquette and other five branch.
2.2. The meaning of business etiquette
Business etiquette is self-explanatory commodity circulation of various economic behavior should follow a series of etiquette. It mainly includes the trading activities of enthusiasm to receive a client, how to get to trade negotiations, how to successfully promote their products, to solemnly held various business ceremony, how to properly solve business disputes, etc. Business etiquette is reflected in the commercial activity behavior criterion of mutual respect.
A Study on International Commercial Etiquette and Its Significance
商务礼仪及其意义研究
学 号：
身 份 证 号：
姓 名：
院 系：外语学院
专 业：XXXXX
年 级：2008级
指导教师：xxx
CONTENTS
(TIMES NEW ROMAN 小三号加黑加粗)
INTRODUCTION????????????????????.1
CHAPTER ONE ABCCCCCCCC?????????????. 7
1.1 Abc???????????????????????. 7
1.2 Abc ???????????????????????.8
1.3 Abc????????????????????.???.(转 载 于:wWw.zAIdian.cOM 在 点 网)9
CHAPTER TWO ABCCCCCCCC?????????????11
2.1Abc???????????????????????. 11
2.2Abc ???????????????????????12
2.3Abc???????????????????????.13
CHAPTER THREE?
CHAPTER FOUR?
?
CONCLUSION?????????????????????.
REFERENCES?????????????????????
内 容 摘 要
当今世界，各国之间交流频繁，礼仪之论不再局限在国内，而成了国际交往需要重视的问题。同时，不可否认的是因为各国价值观念，文化，历史背景的不同，在礼仪实践中也存在差异。没有一个统一的标准，这些差异，只有一些约定俗成的东西，大家都基本认同，在交往中共同遵守。所以从事国际交流，国际商务的人，不论是政治，经济，文化，军事哪个领域，对这些礼仪都要熟悉。
国际商务和涉外工作也已经不再是少数人的专利，而是成为越来越多人的职业选择。在这个“以人为本”的时代，如何在跨文化的交流中，尽可能地尊重他人，又充分维护自己的尊严，是一项非常重要而具有挑战意义的事情，而国际商务礼仪就是市场竞争和国际商务大环境中人们必备的一门知识。
本文对商务礼仪进行了明确的界定,对商务礼仪的内容与归属、特征与原则、功能与操作进行了系统的阐述,较为详细地论述了商务介绍与问候,迎送礼仪,宴请规则,谈判礼仪以及柬书礼仪,同时阐明了国际商务礼仪对于商务人员的重要意义。
Abstract
Nowadays different nations communicate frequently. Etiquette is becoming an important issue, which is not confined only in the domestic affairs. At the same time, the values vary from nations to nations, so does the practice of etiquette. There is not an acknowledged standard and it is only a set of established rules which are obeyed by all the people. Therefore, a business man should be familiar with all the protocols in all fields, such as politics, economics, and culture and military.
International business is no longer the privilege of the minority of people. More and more people prefer to go into business. In the era of human-oriented society, how to respect others and maintain one’s dignity becomes a challenge. International business etiquette is the basic knowledge which should be applied in the competition in the international business environment. .
This thesis gives a clear definition of commercial etiquette and systematically explains its contents, categorizations, features, principles, functions and practices. It illustrates the business introduction, greetings,welcoming guests, entertaining visitors, international business negotiation, practical business English writing in detail. It also shows the significance of the commercial etiquette.
INTRODUCTION
Business communication and business etiquette
In an era of globalization, understanding the basics of etiquette and protocol that is, the type of behavior that others expect of you in both informal and formal settings—is an important skill. It can instill an individual with confidence to handle almost any situation in any culture and allow a businessperson t concentrate on the deal at hand rather than worrying about such distractions as which fork to use or which hand to use for passing food. Without an understanding of the basics of etiquette and protocol, you risk coming off as a boorish Neanderthal. You may even put your company’s image at risk or risk potential failure in the formation of key business relationships that are vital to global success. Finally, a well-honed sense and appreciation of local customs etiquette and protocol can make you stand out in a competitive global market.
In order to comprehend the International Commercial Etiquette, we should find out the full contents of its activities.
Just as its name implies, the International Commerce indicates that there is only one purpose of commercial activities, that is, to realize, increase and convert the value. One sales its goods to the other to realize the market value of this production, at the same time, the value is increased in this process, therefore, the seller gains some profits, which will be conversed into the value form needed in the next commercial campaign, no matter it is cash, products or service, thus, makes preparation of the following commercial activity.
International Commercial is based on the approbation and reception of each other’s trade motivations between the bargainers. Especially nowadays, this kind of activity is an action in which both sides are voluntary and almost without any force to press on. Besides, this kind of commercial activity goes along under the condition of free trade all over the world. Therefore, in the atmosphere of international commerce, the traders have the same quality, intent and environment, as well as three
CHAPTER ONE
ABC
CONCLUSION
Increased globalization has been one of the most important developments in the past decade. The Internet has been instrumental in accelerating the growth of business across borders. The ability to effectively conduct business with tradin
篇三：商务礼仪的英语 论文
泉 州 师 范 学 院
毕 业 论 文
Etiquette on Business Intercourse
谈商务交际中的礼仪
Abstract: With the development of the society, businessmen face more and more exchanges and competition. Every enterprise must experience cooperation and competition. There is a saying that for a successful business enterprise, 18% of success demands profession technique, 82%demands valid of social interaction of communication. Establishing a good image in business activities and handling public relationship well in distracting environment have become the basic requirements of improving their competitiveness and better cooperation. Therefore, good business etiquette is an important means to establish mutual respect, trust friendly and good cooperative relations with other businessmen.
In addition, business etiquette is the basic standard principle in society and it also is necessary for businessmen to understand and master it when they deal with other bussinessmen. The levels of etiquette which people present directly reflect the qualities of the modern civilizations in his time as well as the symbol of the business organization?s images. So the businessmen should pay much more attention on the etiquette of the business intercourse， includes the etiquette of business receptions, the etiquette of business invitations, the etiquette of business entertainments, the etiquette of business visitations and the etiquette of presenting gifts. However，in the business activities，different nations have different values and orientation. Also in business culture, different countries have different customs, different etiquette habits, etc. Moreover, the business etiquette is influenced by different culture and customs, it is not enough to learn the business etiquette, we should also understand and respect different cultural context, keeping firmly in mind the customers? the taboo topic, only by which can promote business communication effectively.
Key words: Business intercourse Business etiquette Culture
【摘要】
随着社会的发展，企业面临越来越多的交流和竞争。合作与竞争，是企业的必行之路。俗说，一个成功的企业，18％需要专业技术．82％需要有效的人际。在商务活动中树立良好的形象，在纷杂的环境下更好的处理公共关系，已经成为提高自身的竞争力和更好的合作洽谈效果的基本要求，因此具有良好的商务礼仪更是建立双方相互尊重，信任，宽容，友善的良好合作关系的重要手段。在商务交往中，商务礼仪是社会的基本准则，也是商业界人士在处理与他人的关系必备的。一个人的礼仪水平直接反映他所处的那个现代文明的素质，也反映一个商业组织的形象,因此商业界的人士在商务交往中应该更加注意商务接待礼仪，商务邀请礼仪，商务娱乐礼仪，商务拜访礼仪和礼品馈赠与接受这些商务礼仪。但是，在商务活动中不同民族对于不同价值观念有不同取向，在商务文化中，不同国家有不同的风俗习惯、不同的礼仪习惯等，而且商务礼仪也会受到不同国家的文化，风俗的影响，所以仅仅知道这些商务礼仪是往往不够的，我们也应了解，尊重不同的文化背景，牢记顾客禁忌的话题将能有效促进商务交流。
【关键词】
商务往来, 商务礼仪, 文化
Content
Introduction ................................................................................................................................... 1
1. An overview of etiquette on business intercourse ................................................................... 1
1.1The function of business etiquette....................................................................................... 2
1.2The types of business intercourse........................................................................................ 2
2. Etiquette of business reception ................................................................................................. 2
2.1 The behavior of reception personnel ................................................................................. 3
2.2 The etiquette of introduction .............................................................................................. 3
2.3 The etiquette of shaking hands .......................................................................................... 4
2.31 The occasion and object of shaking hands ................................................................ 4
2.32 The strength of shaking hands ................................................................................... 5
2.33 The taboos of shaking hands ...................................................................................... 5
2.4 The etiquette of exchanging cards ..................................................................................... 5
2.5 The etiquette of guiding people .......................................................................................... 7
3. Etiquette of business visit ......................................................................................................... 7
3.1. Making an appointment in advance ................................................................................. 7
3.2. Paying attention to appearance and behavior ................................................................. 8
3.3. Preparing cards .................................................................................................................. 8
3.4. Visiting customers .............................................................................................................. 8
3.5. Controlling the time of business visit ................................................................................ 9
4. Etiquette of presenting gifts in business activities .............................................. ……………9
4.1 Who- the object of receiving gifts .................................................................................... 10
4.2 Where- the place of presenting gifts ................................................................................ 10
4.3 When-the time of presenting gifts .................................................................................... 10
4.4 Which-how to present gifts ............................................................................................... 11
4.5 What -the choices of gifts .................................................................................................. 11
4.6. Etiquette of accepting gifts .............................................................................................. 12
4.61 Behaving naturally and gracefully .......................................................................... 12
4.62 Expressing gratitude ................................................................................................. 12
Conclusion .................................................................................................................................... 12
Bibliography ................................................................................................................................ 13
Acknowledgment ......................................................................................................................... 14
Introduction
As the Chinese economy is developing rapidly, the intercourse between countries is also becoming frequent little by little. Facing the fierce competition of business, a lot of businessmen wish to make more partners know about the reputation of companies and have a leading role in competitive business society. In order to build a good image and get more deals, companies should take the business etiquette of business intercourse into consideration and respect different culture backgrounds , such as the etiquette of business reception, the etiquette of business visit, the etiquette of presenting gifts in different countries.
In general, it is likely to have business intercourse with people who come from different countries or have little common in with their customs, religions and other factors. To some degree, these factors will cause a significant effect on business etiquette. With a view to reduce the chance of being misunderstood and leaving both of parties in the embarrassed position on business intercourse ,show our sincere respect for and leave an good impression on cooperators, we should be aware of the importance of different business etiquette in different countries. Owing to the development of economy and the intercourse between different regions or countries, we are in urgent need of learning different business etiquette in business intercourse. This paper will mainly tell something important about business etiquette in business intercourse. Having a good command of the different business etiquette of different countries is closely related to whether we can have the big opportunity to build a good communication relationship with our cooperators. By learning and obeying a variety of business etiquette on different business occasions and in different countries, we can establish rather long-term relationship with our business partners who come from different countries.
1. An overview of etiquette on business intercourse
In modern commodity and market economy, business intercourse has become very common, therefore every of us should know and learn some knowledge about etiquette of business intercourse in different countries. However, the content of business intercourse is extremely abundant and the range is very extensive. The knowledge about etiquette of business intercourse is rather abundant, because each country has its own special etiquette.
The etiquette of business intercourse is a standard etiquette which is usually used in dealing with the relationship of business intercourse. In business intercourse, each of us should show respect for people by means of observing some rules which are established by people through social practices. The process of business etiquette is to tell us what we can do and how we should do in communicating with others. If we do in a decorous way, we will build a long and pleasant relationship with our future clients and customers. Putting yourself in other?s shoes is a basic principle which is not only used in business intercourse, but also in making friends in our daily work and life.As a result, learning and using business etiquette represent people?s inner 1