外贸回复询盘学习心得

篇一：外贸询盘回复模板

外贸邮件模板

[ 录入者:xiaoru | 时间:2009-05-31 20:21:01 | 作者: | 来源:阿里巴巴 | 浏览:1060次 ]

针对外贸中的邮件往来，整理了以下英文书信模版。主要涵盖“主动跟新买家建立联系”、“对新买家要求建立业务联系的回复”、“向老客户介绍公司新的产品信息”、“回复对某个产品的查询”、“无法提供对方查询中所要求的产品时”、“查询对方公司的产品”、“几种报盘”、“信用证相关”、“报价相关”等模版。

A、主动跟新买家建立联系

Dear Mr. Jones:

We understand from your information posted on Alibaba.com that you are in the market for textiles. We would like to take this opportunity to introduce our company and products, with the hope that we may work with Bright Ideas Imports in the future.

We are a joint venture specializing in the manufacture and export of textiles. We have enclosed our catalog, which introduces our company in detail and covers the main products we supply at present. You may also visit our online company introduction at Http:// which includes our latest product line.

Should any of these items be of interest to you, please let us know. We will be happy to give you a quotation upon receipt of your detailed requirements.

We look forward to receiving your enquires soon.

Sincerely,

John Roberts

B、对新买家要求建立业务联系的回复

Dear Mr. Jones:

We have received your letter of 9th April showing your interest in our complete product information.

Our product lines mainly include high quality textile products. To give you a general idea of the various kinds of textiles now available for export, we have enclosed a catalogue and a price list. You may also visit our online company introduction at Http:// which includes our latest product line.

We look forward to your specific enquiries and hope to have the opportunity to work together with you in the future.

Sincerely,.

C、向老客户介绍公司新的产品信息

Dear Mr. Jones:

We have refreshed our online catalog at , and now it covers the latest new products, which are now available from stock.

We believe that you will find some attractive additions to our product line. Once you have had time to study the supplement, please let us know if you would like to take the matter further. We

would be very happy to send samples to you for close inspection.

We will keep you informed on our progress and look forward to hearing from you.

Sincerely,

D、回复对某个产品的查询

Dear Mr. Jones:

Thank you for your inquiry of 16 March. We are pleased to hear that you are interested in our product "toaster".

We've enclosed the photo and detailed information of the product for your reference:

Product: toaster

Specification: xxxxxxxxxxxxxxx

Package: 1pcs/box

Price: 10usd/pcs

Payment: L/C

For purchase quantities over 1,000pcs of individual items we would allow you a discount of 1%. Payment is to be made by irrevocable L.C at sight.

We look forward to receiving your first order.

Sincerely,

E、无法提供对方查询中所要求的产品时

Dear Mr. Jones:

Thank you for your enquiry of 12 March cate 9 cable.

We appreciate your efforts in marketing our products and regret very much that we are unable to supply the desired goods due to excessive demand.

We would, however, like to take this opportunity to offer the following material as a close substitute:

Cate 5, US$__ per meter FOB Shanghai, including your commission 2%.

Please visit our catalog at for more information on this item. If you find the product acceptable, please email us as soon as possible.

Sincerely,

F、查询对方公司的产品

Dear Sir or Madam:

We know that you are exporters of textile fabrics. We would like you to send us details of your various ranges, including colors and prices, and also samples of the different qualities of material used.

We are volume dealers in textiles and believe there is a promising market in our area for moderately priced goods of this kind mentioned.

When quoting, please state your terms of payment and discount you would allow on purchases of quantities of not less than 1000 meters of individual items. Prices quoted should include insurance and freight to San Francisco.

Sincerely,

G、几种报盘

(a.)

Dear Mr. Jones:

We thank you for your email enquiry for both groundnuts and Walnutmeat CNF Copenhagen dated February, 21.

In reply, we offer firm, subject to your reply reaching us on or before February 26 for 250 metric tons of groundnuts, handpicked, shelled and ungraded at RMB2000 net per metric ton CNF Copenhagen and any other European Main Ports. Shipment to be made within two months after receipt of your order payment by L/C payable by sight draft.

Please note that we have quoted our most favorable price and are unable to entertain any counter offer.

As you are aware that there has lately been a large demand for the above commodities. Such growing demand will likely result in increased prices. However you can secure these prices if you send us an immediate reply.

Sincerely,

(b.)

Dear Mr. Jones:

We thank you for your letter dated April 8 inquiring about our leather handbags. As requested, we take pleasure in offering you, subject to our final confirmation, 300 dozen deerskin handbags style No.MS190 at $124.00 per dozen CIF Hamburg. Shipment will be effected within 20 days after receipt of the relevant L/C issued by your first class bank in our favor upon signing Sales Contract.

We are manufacturing various kinds of leather purses and waist belts for exportation, and enclosed a brochure of products for your reference. We hope some of them meet your taste and needs.

If we can be of any further help, please feel free to let us know. Customers' inquiries are always meet with our careful attention.

Sincerely,

(c.)

Re: SWC Sugar

Dear Sirs,

We are in receipt of your letter of July 17, 2002 asking us to offer 10,000 metric tons of the subject sugar for shipment to Japan and appreciate very much your interest in our product. To comply with your request, we are offering you the following:

1. Commodity: Qingdao Superior White Crystal Sugar.

2. Packing: To be packed in new gunny bag of 100kgs. each.

3. Quantity: Ten thousand (10000) metric tons.

4. Price: US dollars one hundred and five (US$105.00) per metric ton, Fob Qingdao.

5. Payment: 100% by irrevocable and confirmed letter of credit to be opened in our favor through A1 bank in Qingdao and to be drawn at sight.

6. Shipment: Three or four weeks after receipt of letter of credit by the first available boat sailing to Yokohama direct.

Please note that we do not have much ready stock on hand. Therefore, it is important that, in order to enable us to effect early shipment, your letter of credit should be opened in time if our price meets with your approval.

We are awaiting your reply.

Sincerely,

H、作为对方供应商，认为对方压价太低

Dear Mr. Jones:

We confirm having received your telex No.LT/531 of May 17, asking us to make a 10% reduction in our price for Men's Shirts. Much to our regret, we are unable to comply with your request because we have given you the lowest possible price. We can assure you that the price quoted reflects the high quality of the products.

We still hope to have the opportunity to work with you and any further enquiry will receive our prompt attention.

Sincerely,

I、作为买家，认为对方报价太高

Dear Mr. Jones,

We acknowledge receipt of both your offer of May 6 and the samples of Men's Shirts, and thank you for these.

While appreciating the good quality of your shirts, we find your price is rather too high for the market we wish to supply.

We have also to point out that the Men's Shirts are available in our market from several European manufacturers, all of them are at prices from 10% to 15% below the price you quoted.

Such being the case, we have to ask you to consider if you can make reduction in your price, say 10%. As our order would be worth around US$50,000, you may think it worthwhile to make a concession.

We are looking forward to your reply,

Sincerely,

J、要求对方开立信用证

Dear Mr. Jones:

With reference to the 4,000 dozen shirts under our Sales Confirmation No.SX260, we wish to draw your attention to the fact that the date of delivery is approaching but up to the present we have not received the covering L/C. Please do you utmost to expedite its establishment so that we may execute the order within the prescribed time.

In order to avoid subsequent amendments, please see to it that the L/C stipulations are in exact accordance with the terms of the contract.

We look forward to receiving your favorable response at an early date.

Sincerely,

K、因对方未能如期信用证而交涉

Dear Mr. Jones:

With reference to our Sales Confirmation No.825 dated August 10, 2002, we regret to say that your letter of credit has not yet reached us up to the time of writing. This has caused us much inconvenience as we have already made preparations for shipment according to the stipulations of the said Sales Confirmation.

You must be aware that the terms and conditions of a contract once signed should be strictly observed, failure to abide by them will mean violation of contract. If you refer to our Sales Confirmation, you will see the clause reading:

"The Buyer shall establish the covering Letter of Credit before 30th August, 2002, failing which the Seller reserves the right to rescind the contract without further notice."

The goods you ordered have been ready

for quite some time and the demand of late has been so great that we find it hard to keep them for you any longer. However, in consideration of our friendly business relations, we are prepared to wait for your L/C, which must reach us not later than October 5, 2002. If we again fail to receive your L/C in time, we shall cancel our Sales Confirmation and ask you to refund to us the storage charges we have paid on your behalf. Your cooperation in this respect will be appreciated.

Sincerely,

L、修改信用证

Dear Mr. Jones:

We have received your L/C No.121/99 issued by the Yemen Bank for Reconstruction & Development for the amount of $19,720 covering 1,600 dozen Men's Shirts. After reviewing the L/C, we find that transshipment and partial shipment are not allowed.

As direct steamers to your port are difficult to find, we have to ship via Hong Kong more often than not. As to partial shipment, it would be our mutual benefit because we could ship immediately whatever we have on hand instead waiting for the whole lot to be completed.

We, therefore, are writing this afternoon, asking you to amend the L/C to read: "TRANSSHIPMENT AND PARTIALSHIPMENT ALLOWED"

We shall be glad if you see to it that amendment is cabled without any delay, as our goods have been packed ready for shipment for quite some time.

Sincerely,

M、延期信用证的期限

Dear Mr. Jones:

We thank you for your L/C for the captioned goods. We are sorry that owing to some delay on the part of our suppliers at the point of origin, we are not able to get the goods ready before the end of this month. As a result, we sent you a cable yesterday reading: L/C1415 PLSCABLE EXTENSION SHIPMENT VALIDITY 15/31 MAY RESPECTIVELY LETFOLLOWS

篇二：外贸业务员心得体会

外贸业务员心得体会 找准方向，准确定位 人必须要有一个明确的方向，否则就会 迷茫，散失斗志，忘记了最初的梦想。 ? 懂得设定自己的周目标，月目标，年目标 周目标：跟进客户，熟悉产品 月目标：成交订单，善于总结 年目标：年销售额，不断成长 ? 提高自我学习能力（FOB BUSINESS FORUM） ? 学习在乎你有无总结，比如成交订单后的 总结，产品知识和经验的总结 ? 一，首先要获得客户的信赖，注重细节，灵活变 通，感动客户。 要把客户当成是自己的孩子，事事为他考虑，事事帮助他。公司做 不到的，也要争取帮他做到。第一单可以赔本，第二单就可以暴利。 因为一旦你与客户之间信赖感已经建立，他就没有太多的时间再去开 发更多的供应商，这样也就没有了比价的机会，赚取利润的时机就来 到了。 细节：适应客户的沟通方式 换位思考，想客户之所想，提前解决问题 在客户面前，要适当的卖乖 记住客户生日，客户家人名字等，适当准备小礼物给客户 二，让客户了解公司的优势，找出自己产品的卖点 ? 熟悉公司运作，把自己公 司的优势罗列给客户，抓 住老板，客户2张牌 ? 熟悉产品，找出自己产品 的独特卖点，经过图片， 文字的叙述整理成精美的 报价单和目录 如何有效的回复第一封询盘 ? 第一封来盘可能是群发、偶发、甚至错发的，第 三封来盘可能可以进入实质的谈判阶段，而这中 间的桥梁就是第二封来盘。为了得到买家的第二 封来盘，您要做的就是写好您的第一封回盘，真 正与买家建立起一对一的联系，不宜过急过躁急 于求成，也不宜拖沓敷衍节奏过慢，针对不同询 盘不同买家，拿捏好不同的分寸，找到吸引买家 的点，这是共通的法则。 回复询盘时该思考的问题 您是否在收到询盘时会对询盘作充分的分析判断？ 对不同类型的询盘您是否会有针对性的回复方式？ 您回复的邮件有几成再被回复的可能？ 希望今天我们对第一封询盘的思路整理，能让您对 第一封回盘更加心中有数 一．情况不明

篇三：外贸培训心得

细节决定成败

进入外贸公司的第三天，去参加关于环球外贸培训机构的第一次培训，我感觉自己就像是一块巨大的海绵，需要不断学习，一点一点地吸收各种各样的信息。

这次培训的内容还是比较符合我现在的水平的：外贸流程与操作，属于外贸行业专业的知识，将近一周的课听下来，受益匪浅。

虽然课程主要讲的是专业的外贸课程以及操作以及交易过程中会遇到的一些问题，现在我还没有做到那一步，但总会有到的那一天。

精神上的收获，引用富兰克林·本杰明的一段话：丢失一个钉子，坏了一只蹄铁；坏了一只蹄铁，折了一匹战马；折了一匹战马，伤了一位骑士；伤了一位骑士，输了一场战斗；输了一场战斗，亡了一个帝国。总结就是一句话：细节决定成败。各个环节里无论哪一个环节出错都会导致最后交易的失败或者麻烦重重，所以一个优秀的外贸业务员需要一颗细致的心，面面俱到。

外贸中涉及到一些部门包括：外经贸委，海关，进出口商品检验检疫局，外汇管理局，国税局，银行国际业务部，贸促会、商会，保险公司。而实际上跟我们外贸业务员打交道的一般是后几个部门。国税局主管退税，银行国际业务部负责提醒付款到账。

同时提供了一些常用网站，中国银行，中国商务部，中国海关，质监总局，税务总局，国家外汇管理局，国家交通运输部，中国电子口岸等，在以后的工作及学习中遇到不懂的问题可以到相关网站去查询。

接下来是一张复杂的外贸流程图，老师做了简单的描述，再加上自己的研究，首先是客户的询盘、发盘、还盘、接受，秉承着客户第一的原则，第二可能会需要寄发样品，如果顺利的话接下来就是签订合同，需要商讨到付款方式的问题，主要有两种方法，T/T和L/C，T/T即telex transfer，电汇，分为前T/T，即买方先付款，后T/T，即卖方先发货，以及XX%前T/T、XX%后T/T，即预付XX%货款。前T/T对于买方来说风险大，后T/T对于卖方来说风险大，所以最稳妥也是最常见的付款方式就是一部分前T/T，剩余的后T/T。L/C即letter of credit, 信用证。前者依赖的是商业信誉，后者则是银行信誉。

T/T的单据并不通过银行，操作简单，后T/T建议与CIF报价配合以降低风险。信用证具体是银行承诺凭一定条件付款的文件，开证行负首要付款责任，信

用证是一项自足文件，独立于合同之外，即所谓的单据买卖，与货物无关。如果客户提出用信用证，一般来说客户属于较有实力的公司，因为银行对于公司允许办理信用证的门槛并不低。另外，卖方要以银行通知的信用证为准，以防对方伪造信用证。

信用证交易要做到仔细审证，调查付款行的资信，警惕软条款，单单一致，单证相符。信用证手续比较繁琐，需要注意的事项较多，尤其要注意合同中的软条款，软条款即陷阱。要掌握的黄金原则：保证货物所有权在自己手中；所有单据尽量不要依赖对方才能获得。如何在信用证交易中练就火眼金睛，仍需要我们在实战经验中不断锻炼。

环球外贸实战培训的刘老师william总结的付款方式风险排序,一般的货物贸易和金额不是特别大的是. ：前T/T<即期LC<远LC<D/P<D/A<后T/T。

熟悉了外贸流程之后就是第一步：询盘的处理。询盘分为分析询盘和回复询盘两步，对于来之不易的询盘，需要认真对待、仔细分析，了解外国人的商业习惯，只能在日复一日的实战经验中摸索出这些潜在的习惯，最后也是最重要的，就是产品知识要专业，就跟在国内销售一样，只有自己熟悉自己所推销的产品，了解它的优势所在，才能跟客户介绍清楚，才能打动客户，进而促成交易。

对于回复询盘，老师介绍了一个技巧，那就是利用时差，因为时差问题，你在上班时间发出去的邮件对方并不能马上看到，等到他上班的时候你的邮件可能已经被别的邮件压到下面去了，降低了客户看到你的邮件的几率，所以发邮件前最好计算好时间，赶到客户上班时间发送。针对这点，阿里巴巴有一个邮件定时发送功能，大概是在我的询盘和客户下属栏，但没有具体说明也没有演示。回复询盘前先研究买家背景信息，老师介绍阿里巴巴有一个类似于买家档案的设置，从中可以调出买家的一些基本信息，因为没有实际操作过，所以对于这点很模糊，只能以后有机会再慢慢摸索。

然后是如何制作报价单的问题。需要注意的是数量变化导致的价格变化，一般是阶梯报价；最小起订量，即minimum order,简称min. order。出口港口，邢台地区的货一般是走天津港；付款方式；包装等问题。给新人的建议是报价单要做的让客户一目了然，可以尝试用EXCEL做报价单。

外贸是一项有风险的行业，需要我们在每一步都谨慎地规避潜在的风险。针

对如何规避报价风险，老师提出了以下建议：第一，对汇率做好下调预期；第二，非常规产品的报价要及时与老板沟通；第三，注明价格有效期；第四，CIF条款，对海运费有上涨预期；第五，不要算尽退税；第六，对方指定货代。但这同样还是需要在实战中积累经验。

一些基本贸易术语，FOB/CFR/CIF的异同，老师给出的表格清晰明了。

当然实际的订单过程中,比如FOB 的订舱也可以是卖家.其中的优劣势比较和风险分析详细如下：

FOB优势：省事，客户放心；

劣势：费用高，包括港杂费、报关费、检验检疫费等；占用资金，因为是先付款后拿单；货代服务差，单证的修改和退回问题多；危机问题无协助等。

风险：骗货，如买家和货代合伙行骗。

防范：做好货代信用调查；签订合同约束。

CIF优势：运费低并可月结，减轻了资金压力；有效拿单，提单、核销单、报关单等；按你的指令办事；协助你处理非常事故，如退货。

劣势：运费变动会带来利润损失；客户不信任问题；异常情况的出现，如船未准时到达。

风险：货代信用问题。

防范：做好货代信用调查。

当一位客户没有指定交易方式时，我们要根据不同客户提供不同的交易方式，例如如果对方是欧美客户，就偏向于报CIF，因为价格虽然较高但客户比较省心，如果是日韩方面对价格比较敏感的客户，就偏向于报FOB，因为价格偏低。但这些也只是一般经验之谈，并不是绝对的。

还有一些外贸常用的单证，包括出口货物许可证，发票，提单，汇票，产地证，装箱单，保险单，检验证书，出口货物报关单。

发货以后并不代表事情结束了，如何在众多相似供应商中脱颖而出，让客户选择你？这就需要业务员比别人多做一些。例如发货后通知具体的出运日期，给客户发e-mail，告知货物的情况，通过这些举手之劳让客户觉得跟你合作很舒服，很让人放心，那么你就抓牢这个客户了。

总之，国际贸易线长、面广、环节多，风险大，对我们业务员的考验很大，你需要的是学习外贸精华.学习最专业的外贸.少走弯路.控制风险.

我会坚持。

还有半个月的培训,我想在环球外贸培训机构这里学完之后我应该变得非常的专业了. 我现在充满信心. 有点手握利剑想直接冲上战场感觉. 不过老师门说马上进行实战操作.他们有自己的几个外贸公司.还可以免费实习,不错.我要的就是这样的培训.感谢.